Carnival Drag Queens take over TikTok

➢ The hashtag #DragQueenLPGC has more than 10M views on the Chinese app

 
 
 
 

Las Palmas de Gran Canaria, February 19, 2021.- The Las Palmas de Gran Canaria Carnival makes their debut on TikTok under the handle @lpacarnaval and continues to consolidate an active presence on social media as well with international profiles: the Organisation keeps working hard to make it become a Fiesta of International Tourist Interest of Spain.


Not long ago did a social network called Musical.ly take over the homes of curious Grancanarian families with striking videos that appealed to the little ones. Shortly after, the Chinese company, ByteDance, transformed it into TikTok (Douyin, in China), just in time to become one of the leading digital platforms during lockdown in Spain.


At the height of its popularity, TikTok has attracted countless influencers and a great part of the general public. Among them, the Drag Queens of the Las Palmas de Gran Canaria Carnival and their fans.


According to a report prepared by the IAB Spain association last summer, TikTok was already the social network whose frequency of use had increased the most in Spain. As of today, the hashtag identifying the Las Palmas de Gran Canaria Carnival Drag Queens, #DragQueenLPGC, has more than ten million views on this platform.


In previous editions of the Drag Queen Gala, this hashtag managed to become national and global trending topic on Twitter and get the attention of thousands of followers year after year.
The new Las Palmas de Gran Canaria Carnival profile is only a few weeks old and in such a short time, and with the same name as on Facebook, Twitter, and Instagram, it has accumulated thousands of views, including more than 50,000 views of a video of the beginning of Drag Sethlas’s performance in the 2020 Carnival.


This 2021, a year without fiestas due to the crisis generated by the global COVID-19 pandemic, the Carnival remains very active on social networks both on the national and international profiles. These days the Organisation broadcasted a special TV programme "El Carnaval vive en tu corazón" (Carnival lives on in your heart) on Televisión Canaria last Monday, February 15 —an emotional review of the past, present, and future of the fiesta— and continues to share content related to the campaign #elcarnavalviveentucorazon (#carnivallivesoninyourheart), the photographic exhibition that has been set up in Santa Catalina Park and various memories of the fiesta’s history in the capital of Gran Canaria.


In any case, all of Carnival’s social media posts stress that in 2021 it is not possible to celebrate it like in past years, in line with the regulations in force to fight against the global pandemic and with an inevitable sense of social responsibility. Its digital activity has followed the premise of keeping the spirit of Carnival alive, supporting all the economic activity that is generated thanks to it, and underlining the need to take care of ourselves today in order to enjoy tomorrow.